Smarkets, the newest betting exchange has partnered with the Jockey Club to sponsor 35 racedays, a total of 240 races for 2018.
This follows on from Matchbook, the other secondary betting exchange (Betfair and BetDaq being the primary) sponsorship of Sandown last year and their latest round of investment.
Smarkets and Matchbook, seen as alternatives to Betfair as they offer discounted commission of 2% and 1.5% respectively are winning new business by raising money to raise their profile to generate new clients and with that liquidity to provide sports traders with better odds.
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Jason Trost, Smarkets CEO said:
“We are delighted to be partnering with the Jockey Club where we will be integrating our industry-leading betting exchange into the live horse racing experience. “The breadth of Jockey Club racedays that Smarkets will be sponsoring this year is a clear indication of our commitment to the sport, which is one of the most popular on our platform. We’ve seen great volume and liquidity increases in the last couple of years and want to build on this even more in 2018. “Racing fans both attending our meets or watching at home will be able to experience our advanced technology first-hand and see for themselves the greater value and returns Smarkets offers on winning bets compared to all our competitors. We continue to set the bar with clear pricing and a fixed commission of just 2% on profits, meaning we often have the best odds in the world.”
Paul Fisher, Chief Executive of Jockey Club Racecourses, added:
“It’s always fantastic to be able to welcome new partners into our sport and that’s very much the case with Smarkets. Their sponsorship of 35 racedays across 11 of our 15 racecourses means that Smarkets will be playing an important role in the Jockey Club Racecourses calendar in 2018. We’re very much looking forward to working with them.”
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